Online Marketing Glossar

A

Absprungrate (siehe ➡ Bounce Rate)

Ambush Marketing

B

Backlinkaufbau (siehe ➡ Linkbuilding)

Bad Neighbourhood (Bad Neighborhood)

Brand

Buzz Marketing

C

Call to Action / CTA

Click Rate (siehe ➡ Click Through Rate [CTR])

Click Through Rate (CTR)

CMS (Content Management System)

Content Curation

Content Marketing

Conversion Rate

Cost per Click (CPC)

Cost per Lead (CPL)

Cost per Mille (CPM)

Cost per Mille (CPM)

Crawler

Customer Journey

Core Web Vitals

D

Datenbank

Deep Link

Domain

Doorway Page

Double Opt In

Double Opt Out

DSGVO

Duplicate Content

E

E-Commerce

E-Mail Marketing

Earned Media

Employer Branding

Engagement Rate

Eye Tracking

F

Facebook Ad

Facebook Custom Audience

Facebook Lookalike Audience

Follower

Frontend

G

Geo Targeting

Google Analytics

Google Ads

Guerilla Marketing

H

Hidden Link

HTML

I

Inbound Marketing

Influencer Marketing

J

JavaScript

K

Keyword Recherche

Keyword Stuffing

KPI

Kookkurenz

Konkurrenzanalyse

L

Landing Page

Linkbuilding (oder Backlinkaufbau)

Linkfarm

Longtail Keyword

Lead

Link-Spamming

M

Metadaten

Meta Title

Meta Description

Monitoring

Meme

Mock Up

Meta Tag

N

Nano Influencer

Newsletter

O

P

Page Speed

PageRank

Pay per Click (siehe ➡ Click per Cost)

Performance Marketing

PHP

PR (Public Relations)

Push Marketing

Pull Marketing

Q

QR Code

Qualitätsfaktor

R

Reichweite

Responsive Design

Retargeting

Return on Invest (ROI)

Rich Snippet

robots.txt

Redirect / Weiterleitung

Relaunch

Remarketing

S

Shorttail Keyword

Sichtbarkeitsindex

Sitemap

Snippet

Social Media

Strukturierte Daten

SEM Suchmaschinenmarketing

SEA / Suchmaschinenwerbung

SMART

semantische Suche

Suchmaschine

Suchintention

T

Tag

Targeting

Technisches SEO

Testimonial

Tracking

Traffic

U

URL

Usability

Unique Content

USP

User Experience (UX)

V

Virales Marketing

Voice Search

W

Web 2.0

Word-of-Mouth-Marketing (Mundpropaganda)

X

X

Y

Y

Z

Z